The Altitude Platform Privacy Policy

Last Updated: September 30, 2025

Welcome to The Altitude Platform (“we”, “us”, or “our”). We provide an advertising technology platform (the “Services”) for our clients, which include advertisers, agencies, and publishers.

This Privacy Policy is designed to provide transparency into our privacy practices and principles. It is divided into two main parts:

• Part I - Our Website and Business: This section covers the information we collect from visitors to our website (thealtitudeplatform.com + thealtitudeplatform.site) and from our direct clients for business purposes. In this context, we act as the Data Controller.
• Part II - Our Advertising Services: This section explains how we process data on behalf of our clients to serve and measure digital advertisements. In this context, we primarily act as a Data Processor.

Part I - Our Website and Business

This part applies to information we collect from visitors to our website and from our clients.

Information We Collect

• Information You Provide: When you request information, sign up as a client, or contact us, you may provide us with personal information such as your name, email address, company name, and phone number.
• Usage Information: We automatically collect information about your interactions with our website, such as your IP address, browser type, operating system, pages viewed, and the dates/times of your visits using cookies and similar technologies.

How We Use This Information

We use this information to

• Operate and maintain our website.
• Create and manage your account.
• Provide customer support and respond to your inquiries.
• Send you service-related and promotional communications (you can opt-out of marketing emails at any time).
• Analyze website usage to improve our services.
• Manage billing and invoicing.

Part II - Our Advertising Services

This part applies to the information we process on behalf of our clients when we deliver ads to end-users on websites and mobile applications.

Information We Process

We collect information from end-users when they interact with ads delivered by The Altitude Platform. This information is pseudonymous and is not used to directly identify individuals.

• Identifiers: Cookie IDs, mobile advertising IDs (e.g., Apple IDFA, Google Advertising ID), and IP addresses
• Device and Browser Information: Browser type and language, operating system, device make and model, and screen resolution.
• Ad Interaction Information: Data about the ads you view, such as the ad type, where the ad was served, how many times you have seen an ad, your interaction with the ad (e.g., clicks, mouse-overs, dwell time), and post-click activity on an advertiser's site.
• Geolocation Data: We may collect imprecise location information (e.g., country, city) derived from your IP address. We do not collect precise (e.g., GPS-level) location data without explicit user consent.
• Information from Our Partners: Our clients and data partners may provide us with pseudonymous information, such as audience segments (e.g.,“interested in sports”), to help make ads more relevant.

Interaction Information

We do not knowingly collect or process sensitive personal information (such as race, religion, or health data) through our ad services.

Tracking Technologies We Use

We use standard tracking technologies to collect this information, including:

• Cookies: Small text files stored on your browser that allow us to recognize your device.
• Pixels and Tags: Snippets of code placed on websites that allow us to collect information about your visit.
• SDKs(Software Development Kits): Code embedded in mobile apps that allows us to collect data from the mobile environment.

How We Use This Information

We process this information on behalf of our clients for the following purposes:

• Ad Delivery: To serve and display ads on websites and mobile apps.
• Personalization: To show you ads that are more likely to be relevant to your interests (also known as interest-based advertising or behavioral advertising).
• Reporting and Analytics: To provide our clients with reports on ad campaign performance, including metrics like impressions, clicks, and conversions.
• Frequency Capping: To limit the number of times you see a particular ad.
• Frequency Capping: To determine which advertising sources led to a user taking a specific action (e.g., making a purchase).
• Fraud Detection: To identify and prevent invalid or fraudulent ad interactions.

General Provisions (Applicable to All Parts)

Data Sharing and Disclosure

We do not sell your personal information. We may share information under the following circumstances:

• With Our Clients: We share performance data related to their specific ad campaigns.
• With Service Providers: We work with third-party companies for services like data hosting, analytics, and security. These providers are contractually obligated to protect the data.
• Reporting and Analytics: We may disclose information if required by law, subpoena, or if we believe in good faith that such action is necessary to comply with the law and the reasonable requests of law enforcement.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, information may be transferred.

Your Choices and Data Rights

You have control over your data.

• Opting Out of Interest-Based Advertising: You can opt out of personalized advertising from us and other participating companies through industry choice mechanisms:
• Network Advertising Initiative (NAI): https://thenai.org/
• Digital Advertising Alliance (DAA): http://www.aboutads.info/choices/
• For EEA/UK Users (EDAA): http://www.youronlinechoices.eu/
• Mobile Devices: You can use your device's settings (“Limit Ad Tracking” on iOS or “Opt out of Ads Personalization” on Android) to limit the use of your mobile advertising ID.
• Your Data Protection Rights: Depending on your jurisdiction (such as the EEA, UK, or California), you may have rights to access, correct, update, or request deletion of your personal information. To exercise these rights, please contact our privacy team at support@thealtitudeplatform.com.

Data Retention

• Client Information: We retain our clients' personal information for as long as their account is active or as needed to provide them with services and to comply with our legal obligations.
• Advertising Services Data: We typically retain data collected for advertising purposes for up to 13 months from the date of collection. Aggregated and anonymized data may be kept for longer periods for statistical and reporting purposes.

Security

We implement appropriate technical and organizational security measures to protect the data we process from unauthorized access, disclosure, alteration, or destruction.

Children's Privacy

Our services are not intended for or directed at children under the age of 16. We do not knowingly collect personal information from children.

International Data Transfers

We operate globally and may transfer data to countries outside of your country of residence. We ensure that such transfers comply with applicable data protection laws by using appropriate safeguards, such as the Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this policy from time to time. We will post any changes on this page and, if the changes are significant, we will provide a more prominent notice.

Contact Us

For any questions or concerns about this Privacy Policy or our data practices, please contact us at:

The Altitude Platform

365 Bay St. Suite 401, Toronto, ON M5H2V1

Email: support@thealtitudeplatform.com

The Altitude Platform Terms of Use

Effective Date: September 30, 2025

Welcome to The Altitude Platform. These Terms of Use (“Terms”) govern your access to and use of the website, platform, and services (collectively, the “Services”) provided by The Altitude Platform (“we”, “us”, or “our”).

By creating an account, or by accessing or using our Services, you, on behalf of yourself and any entity you represent (“you” or “client”), agree to be bound by these Terms and our Privacy Policy, which is incorporated by reference into this agreement.

1. Description of Services

The Altitude Platform provides a technology platform for advertisers, agencies, and publishers to create, manage, serve, analyze, and optimize digital advertising campaigns across various channels.

2. Eligibility and Account Security

To use our Services, you must:

• Be at least 18 years of age.
• Have the full legal authority to enter into this agreement on behalf of your company or organization.
• Provide accurate, complete, and current information during the registration process.

You are solely responsible for maintaining the confidentiality of your account credentials (username and password) and for all activities that occur under your account. You agree to notify us immediately of any unauthorized use of your account.

3. Client Responsibilities and Acceptable Use

You are solely responsible for all advertising content, including text, images, videos, and links (“Client Content”), that you create, upload, or serve through our Services. By using the Services, you agree to the following:

• Compliance with Laws: You will comply with all applicable laws, regulations, and industry self-regulatory guidelines in all jurisdictions where your ads are served. This includes, but is not limited to, laws related to advertising, data privacy (such as GDPR, CCPA/CPRA), consumer protection, and intellectual property.
• Privacy Obligations: You must maintain a publicly accessible and legally compliant privacy policy on your websites and/or applications. You are responsible for obtaining all necessary rights, licenses, and consents from end-users to enable the collection and use of their data for the purposes of serving personalized advertising through our Services.
• Prohibited Content: You may not use our Services to create or distribute ads that:
• Contain malware, spyware, or any other malicious code.
• Promote illegal products, services, or activities.
• Are deceptive, fraudulent, or misleading.
• Infringe upon the intellectual property rights (e.g., copyright, trademark) of any third party.
• Contain hate speech, are defamatory, or promote discrimination based on race, religion, gender, sexual orientation, or any other protected class.
• Exploit minors or contain child sexual abuse material.
• Promote weapons, tobacco products, or other restricted goods without proper targeting and legal compliance.
• Prohibited Actions: You will not (and will not permit any third party to): (a) reverse engineer, decompile, or otherwise attempt to discover the source code of the Services; (b) interfere with the normal operation of the Services; (c) use the Services for any purpose other than your own internal business use.

4. Fees and Payment

You agree to pay all fees associated with your use of the Services as described in your specific service order or agreement with us. All fees are non-refundable, except as expressly stated otherwise. Late payments may result in the suspension or termination of your account and may accrue interest at the maximum rate permitted by law. You are responsible for all applicable taxes.

5. Intellectual Property

• Our Intellectual Property: We and our licensors retain all right, title, and interest in and to the Services, including all underlying software, technology, and our trademarks and branding. We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Services in accordance with these Terms.
• Client Intellectual Property: You retain all right, title, and interest in and to your Client Content. You grant us a worldwide, royalty-free, non-exclusive license to host, copy, transmit, display, and use your Client Content solely for the purpose of providing and improving the Services to you.

6. Confidentiality

“Confidential Information” means any non-public information disclosed by one party to the other, whether orally or in writing, that is designated as confidential or that reasonably should be understood to be confidential. Both parties agree not to disclose the other party's Confidential Information except to employees or agents who need to know it and who are bound by confidentiality obligations. This does not apply to information that is publicly known, already in the receiving party's possession, or independently developed.

7. Term and Termination

These Terms will remain in effect until terminated.

• Termination by You: You may terminate your account at any time by providing written notice to us, subject to the terms of your service agreement.
• Termination by Us: We reserve the right to suspend or terminate your access to the Services at any time, with or without cause. If we terminate your account for a material breach of these Terms, you will not be entitled to a refund.

Upon termination, your right to use the Services will immediately cease, and we may delete your account and all associated Client Content.

8. Disclaimer of Warranties

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR COMPLETELY SECURE. WE DISCLAIM ALL WARRANTIES, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

9. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT SHALL THE ALTITUDE PLATFORM, ITS AFFILIATES, DIRECTORS, OR EMPLOYEES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY, OR ANY LOSS OF DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM (A) YOUR USE OF THE SERVICES; (B) ANY UNAUTHORIZED ACCESS TO OR USE OF OUR SERVERS; (C) ANY INTERRUPTION OF THE SERVICES.

IN NO EVENT SHALL OUR AGGREGATE LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICES EXCEED THE TOTAL AMOUNT OF FEES PAID BY YOU TO US DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

10. Indemnification

You agree to defend, indemnify, and hold harmless The Altitude Platform and its affiliates, officers, directors, and employees from and against any and all claims, damages, obligations, losses, liabilities, costs, or debt, and expenses (including but not limited to attorney's fees) arising from: (a) your use of and access to the Services; (b) your violation of any term of these Terms; (c) your Client Content; or (d) your violation of any third-party right, including any intellectual property or privacy right.

11. Governing Law and Dispute Resolution

These Terms shall be governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to its conflict of law provisions. You agree to submit to the exclusive jurisdiction of the courts located in Toronto, Ontario, Canada to resolve any legal matter arising from these Terms.

12. Miscellaneous

• Changes to Terms:We reserve the right to modify these Terms at any time. We will provide notice of significant changes by posting the new Terms on our site and updating the “Effective Date.” Your continued use of the Services after such changes constitutes your acceptance of the new Terms.
• Entire Agreement:These Terms, together with our Privacy Policy and any service agreement, constitute the entire agreement between you and The Altitude Platform concerning the Services.
• Contact Information:For any questions about these Terms, please contact us at:

The Altitude Platform

365 Bay St. Suite 401, Toronto, ON M5H2V1

Email: support@thealtitudeplatform.com