Every year, design trends reflect the state of visual aesthetics and set the tone for the year. Executing creative advertising campaigns that are up to date with current design trends is necessary for your brand to stay relevant and appeal to the masses, as well as your selected target audience. This does not mean that you should be put into a box when it comes to graphic design, and only follow what’s happening right now. Knowing how to incorporate trends into your own unique branding is the essential way to elevate your creative campaigns. We have compiled a list of the current trends we are seeing, which you can look forward to!

1. Bright Colours

Minimalism is out! Forget the pastels, because bright, saturated colours are back. Look out for vibrant designs, replacing the popular pastels of recent years. This resurgence of daring colors gives off high energy and playfulness, grabbing audience's attention and making a bold statement. Embracing these hues can significantly revitalize brand aesthetics and resonate with audiences looking for dynamic and exciting visual experiences.

2. Mixed Media Collages

Mixed media collages are making a significant impact on design trends for 2025. This style blends various textures, images, and materials to create visually rich and layered compositions. The combination of photography, illustration, paper cutouts, and various digital elements offers a unique, handcrafted feel that stands out in a digital world. Designers are leveraging this technique to add character and storytelling to their work, making each piece dynamic and captivating. This style of digital art embraces imperfection and encourages creativity, resulting in designs that are both artistic and attention grabbing.

3. High Contrast

High contrast design is a key trend for 2025, characterized by bold pairings of opposing elements. This approach creates visually striking work that immediately captures attention. Expect to see dramatic color combinations, sharp edges, and a strong sense of depth and dimension. This style enhances readability and accessibility, making content stand out. High contrast is not just about aesthetics; it's about impact, clarity, and making a memorable statement in a visually crowded landscape, especially effective for in-website ads.

4. Doodles, Funky Font Combos, and Handwritten Typography

Funky typography and doodles are emerging as prominent design trends, injecting a personal and playful touch to any visual. Designers are embracing unique font combinations and incorporating whimsical doodles to break away from conventional styles. This trend fosters a sense of authenticity, making content more interesting and engaging. The handmade component adds a layer of character and charm, appealing to brands seeking to be perceived as genuine and approachable. This shift encourages creative freedom and allows for the exploration of less formal, more expressive design elements.

5. Futuristic Aesthetics and Geometry

Futuristic aesthetics and geometric shapes are emerging as a key design trend. Expect to see sleek imagery and precise geometric patterns that reflect themes of technology and futurism. This trend embraces clean lines, fonts with atypical letter designs, bold angles, and lots of silver, creating visually dynamic and modern compositions. Designs will often incorporate holographic effects, gradients, and metallic tones to further enhance the futuristic feel. This trend appeals to audiences who value forward-thinking and cutting-edge aesthetics, especially effective for tech companies.

Keeping up with design trends is crucial for staying relevant and creating impactful art. By incorporating these trends into your branding, you can elevate your creative campaigns and effectively connect with your audience. Remember, it’s about finding the balance between trendiness and your unique brand identity. Embrace what’s new and current, but stay authentic to your own branding and voice so that your work does not become replicas of what is already out there.